Whether you’re just getting started or have been working in the industry for years, you likely know that discovering new leads can be difficult and expensive. But it doesn’t have to be. When you partner with Apex Insurance Group, you can gain access to powerful insurance lead generation services and tools. Learn more below, and sign up with us today!

About Our Lead Program

We have our own mailing system for federal and postal employees as well as other lead programs offered through some of our IMO partnerships to help get you in front of prospects in every market. Learn more about our specialty markets.

Combine With Your CRM

We go beyond simply providing you access to leads. We also provide you access to a suite of tools to help you build relationships with prospects, nurture leads, and close deals. Our CRM system is designed to help individual agents and agencies view, track, and update lead information—and much more. Find leads through our generation services, track their status in your CRM, engage at key touch points with powerful content and campaigns, and build your business.

Building Insurance Sales Leads

There are a few key areas to consider when building insurance sales leads:

It starts with setting up an effective website. From there, you can build out content on your blog to draw organic traffic, establish a presence on social media channels, begin an email marketing campaign, and much more. Our insurance marketing specialists can walk you through the process and help you set up everything you need to start growing your business online.

One excellent resource for generating new leads is your existing client base. Consider asking your clients directly for a recommendation, especially those with whom you’ve built a strong relationship. Offering incentives like a discount on certain products can also be a great way to drive referrals. Additionally, you may consider partnering with other agencies, especially if you are working in separate niches.

You’re probably very familiar with advertising. Many savvy agents today are taking advantage of digital advertising tools like Google AdWords and Social PPC. Of course, traditional advertising in things like the local newspaper, Yellow Pages, radio and television can also be effective.

Face to face contact can go a long way. Creating your own events or participating in an existing event can be a great way to make first-hand connections. Seminars are a common event to build leads, as you can host a seminar on a given topic, and you will know that the audience who attends will already be interested in that topic. Be sure to provide informative content, and keep the sales pitches light. Effective event participation is about proving your business as a knowledgeable resource, networking, and building relationships.

Let’s Get Started

If you’re struggling to generate leads for your insurance business, we can help. Sign up as a member of our insurance marketing organization to benefit from a full suite of tools and services that can help you grow your business.