Insurance and the Digital World: Insurance Agents’ EthicsJohn Sanders
Social media and insurance are frequently combined now. Social media platforms are being used by brokers, insurers, and other business participants in the sector to interact with current customers and inform prospective ones. But as social media usage increases in the insurance industry, there is an increased chance that agents and brokers could face ethical dilemmas.
This article will discuss social media etiquette for brokers and agents of insurance, as well as prevention advice.
Ethics in Social Media for Insurance Agents
A common approach to staying in touch with people is through social media. However, maintaining integrity is a primary priority when agents and brokers use it for their insurance operations.
Maintain clarity in your social media messaging.
Make sure your social media posts are factual before publishing them. Don’t, for instance, post remarks that might be misconstrued or posts that guarantee coverage. To preserve the integrity of your message, it pays to take your time while writing your social media posts. Even if communicating on social networks is more casual, you still need to be precise in what you say.
Examine the carrier’s rules.
If you work for one of the major P&C insurers, its social media policy probably applies to its staff members. Even though you might not be obligated by this policy, reading it will give you a better understanding of the problems and viewpoints of the major carriers.
Read the appointment paperwork.
Reread the carrier appointment information to see how your ability to post on social media is constrained by the insurers you work with. You can get a framework and ethical bounds for your social media activity from established policies and standards.
Consider your social media posts to be similar to print media.
Don’t post a statement on social media if you wouldn’t print it. Everything you publish online should be treated as an advertisement, just like the one that is printed. To remain compliant and maintain the integrity of your posts, adhere to the same rules and regulations.
Take into account going over your social media postings in preparation.
You might even think about discussing your potential social media post ideas with your lawyer or another reliable mentor. A second opinion can be really helpful.
Active Measures to Prevent Ethical Mistakes on Social Media
- Attend routine CE classes.
In addition to giving CE credit toward license maintenance, continuing education courses impart useful knowledge. You will always have access to the most recent social media advice because the course designers regularly update their information. For your next round, search for a course on social media ethics since many agents are required to complete a set amount of ethics hours toward CE requirements.
- Enroll in a program for professional designation.
By obtaining professional credentials in risk management and insurance, agents and brokers can advance their education. Look for titles like the Certified Professional in Credit Union (CPCU), Accredited Advisor in Insurance (AAI), or Certified Insurance Counselor (CIC). A code of ethics governs this professional designation program as well. Holders of designations must commit to following certain moral principles. You might be able to steer clear of ethical problems with social media by affiliating with one of these groups and committing to follow their rules.
- Take into account using a freelancer to assist with your social media marketing.
You receive more than just creative direction when you work with an agency or other outside third party to assist with your social media efforts. By using an agency, you may spread the risk of a bad social media post. When you hire marketing firms to handle your social media initiatives, you share the risk because they are insured to aid with liability.
- Examine your insurance plan.
To find out if social media or advertising-related concerns are covered by your business insurance policies, check your policies or speak with your agent. If you make a false remark online and it causes someone injury, you could need the assistance of your insurance policy.