Top 6 Insurance Agent Cold Calling Script IdeasJohn Sanders
Prospects who you cold call are typically unwelcoming and have no expectation of hearing from you. Nobody enjoys receiving a barrage of rude rejections, hang-ups, and dismissals, but a strong sales team makes sales calls all day long, even cold calls. It’s your responsibility to provide insurance quotes to people who may not be initially interested. Since cold calling is a numbers game, if you keep at it, you will eventually strike up a connection with someone and gain new clients. Only rarely.
In contrast to an insurance data lead or live-transfer call, cold calling will require a different script. Because not all customers’ insurance needs are the same, you’ll actually have a script for various demographics. We don’t recommend reading the script or even reciting it verbatim. However, you must always bear the crucial points in mind.
- Prepare to speak with the person you’re calling based on their needs, so ask questions. (Do they have any kids? Own a home? Is their income high or low? etc.)
- No one wants to feel like they’re just another phone call, so say their name.
- Don’t ramble. Time is not a resource that is available to everyone. Get straight to the point since they might be working or watching the kids. Before you talk too much, ascertain whether they want to chat.
- Remember the point of your script. Even though we advise against reading or memorization of a script, it’s crucial to know it inside and out so you can convey the crucial points.
- They might just be busy, so be ready for a brief call; nevertheless, be persistent in trying to reschedule.
- Have different age-specific scripts, which is important for health insurance plans and even auto insurance policies. Prices also vary significantly.
3 Important Warm Calling Script Pointers for Insurance Agents
When you purchase leads, the customer you are contacting has already taken action to request a quote and is thus engaged. They anticipate receiving an accurate estimate after completing the questionnaire. Your chances of making a sale are higher with leads than with cold calling because of the time and effort the potential customer has put into it. A successful script for this situation will have you being succinct and amiable while being ready to quote right away. To avoid confusion, it is best to refer to Apex Insurance Group rather than your agency name.
However, there are still additional steps you must take to sell a policy.
You’ve Got a Launching Point
Internet leads will have a much higher close ratio than cold calls, exclusive leads even higher, and live transfers—which are qualified by live agents in various call center, they will have the highest close ratio. Your extensive knowledge of this shopper is the main factor in this.
In order to avoid confusion, let the person know right away that you are a license insurance agent. You have a starting point, and then you can go over the questions they’ve already answered to ensure everything is correct before generating a quote.
Why Is the Lead Shopping Around?
With a lead, you will already have their basic information, but you will need to enquire further. Do they intend to avoid a rate increase following an accident? It might be necessary for you to clarify that it will appear wherever they go.
A lead is most likely looking for a lower premium. Prior to discussing price, find out what is lacking from their current insurance policy.
Scripts for live transfers
With a live transfer, the lead has already been evaluated to determine whether they are a good fit for your insurance provider. Say something like, “You filled out a form for a quote with Apex Insurance Group,” when you receive an insurance lead or live call from the lead resource firm. In just a few minutes, I’ll give you that quotation with my assistance. First, let me say hello!” etc. In contrast to an insurance cold call, these phone calls are less intrusive because the customer requested contact in order to purchase insurance.