Why You Should Incorporate Follow-Up Techniques

There’s a lot of focus placed on the initial meeting with a prospective client. However, the same care is absent, mainly regarding following up on that deal. Instead of waiting for the client to respond, you need to develop follow-up techniques to use. It may seem counter-productive to bother the prospective client. However, it’s the best way to get a response.

Should You Follow-Up?

Everyone has different priorities, including your prospective client. It’s why a follow-up, reminding them to respond, is the best approach you can take. A simple follow-up can let you have a timeline to work through.

If they’re busy, ask them for an appropriate time to call back. Suppose the prospect informs you that they’re no longer interested. In that case, you can immediately start working on other options instead of wasting more days.

Through a strategic follow-up technique, you can weed out potential clients from actual clients. Follow-up opens doors, not just for big companies but for you as well. It shows you are committed and dedicated to the task. A follow-up is an ideal way to express your genuine interest in working with the client.

Follow-Up Strategies That You Can Use!

Despite how easy it may seem to compose a follow-up message; it takes a lot of skills to send the perfect message to the potential prospect. Like most things, practice makes following up easy. As you work out a follow-up message, consider the following factors.

These are just some recommendations that you can follow. Generally, these factors depend on the type of relationship you have with the client and the nature of the work.

How Many Follow-Up Messages Can You Send?

It depends. For clients you haven’t met yet, sending six follow-up messages is appropriate. You don’t have a close relationship to reach out more. On the other hand, a meeting without a definite answer needs to be followed up until you get a response.

How Frequently Should You Follow Up?

There’s no fixed schedule for you to follow. It’s recommended to reach out after two days after the initial contact. If there’s no response, wait for four days to send your second follow-up. After that, it’s seven days, fourteen days, and finally, once a month.

How Should You Follow Up?

Most experienced insurance agents a phone call If you’re looking for a quick response. Otherwise, try contacting the client through emails and texts.

The Follow-Up Techniques You Need To Know

Here’s a breakdown of the techniques you can implement for your follow-up strategy

• Keep it concise: your follow-up message needs to be straightforward. If you’re writing an email, follow this basic rule and get to the point immediately.
• Remind them of what you’re offering: it’s essential to use the follow-up opportunity to refresh your prospect’s memory about what value you’re bringing to the table.
• Please don’t call them often: calling the client once or twice is more than enough.

Final Thoughts

Following up with a potential client is necessary to show your interest. You can convert a prospective client into an actual one by reaching out with the proper follow-up techniques.