Do Not Call List

It’s a good idea to pay very close attention for a while to this! Consequences exist, particularly for a leads program. Withing the next six to ten months, your business will be required to have a subscription to the FTC’s “Do Not Call” (DNC), which is a listing of folks who don’t want to be called. No matter if it’s a harmless prospecting phone call, your firm (as well as you) could end up in hot water.

The hubby could have responded to an ad you listed, while his wife might have placed their phone number on the Do Not Call listing. Then  whamo! Both you and your business will be hurt no matter if you are doing it innocently. And the possible fines for this are quite high, so you should bode this warning.

http://www.ftc.gov/bcp/conline/edcams/donotcall/index.html

Here is what I believe regarding this matter:

  1. Businesses that handle leads are going to need to be quite cautious. Anyone who sells leads needs to truly ensure they’re actually “expecting a call from your firm”….opt-in permissive advertising compliant….new….etc., etc. If there are any kind of loose gathering method of getting leads that hasn’t undergone a full check of its viability, that could put your firm into loads of problems. I have noticed many leads firms going bust ….or they merely are scams that hope to make a lot of cash and cheat their clients.
  2. The amount of firms that offer leads is probably going to go down because of the work, costs, as well as the risks concerned in making sure any leads they get are actually compliant. What remains might be only a small amount of top notch firms that are quite high in costs….along with several fakes who just want to score a quick deal.
  3. The leads firms which “endure” are going to make their customers pay for their higher costs, and that means you. So, what a lead costs is probably going to get much higher, no matter who you get it from.
  4. anyone that buys leads is additionally going to be susceptible to a little extent (the amount is uncertain) because they’re the one who is “calling” a lead. I don’t think the regulators along with the victimized “leads” are going to hold the firm that called them as being without any faults. Because they are not employed by the leads firms, they’d end up with some sort of responsibility/liability involved. The argument is likely to say the firm “opted” to call those customers. This is the opposite of a worker in some kind of telemarketing company being forced to call them.
  5. Should leads firms be able to pass through this kind of challenge effectively….the ensuing leads are actually going to be top notch. It will consist of folks who are truly interested in you calling them. Therefore, it actually may be a situation that somehow has a silver lining in the long run. But, it also could end up costing you much more than it does now.
  6. Currently….if you carefully read what’s on the FTC’s website, it’s explained that there’s a timeframe within a person is allowed to be called.
  7. If the person was one of your clients, it’s ok to call them within 18 months from the last time you had business with them.
  8. If the person asked for info (like the website states, they sent you a question) you have three months to call them.

Lead firms will be required to deliver a Date/Time stamp as well as an IP stamp with all leads. Is that difficult? Not really, they do that all the time, therefore it should not end up costing them much  more.

Plus, all the people/firms leads websites are going to have to have language on them that is like the following: “By presenting your info you thereby agree we can contact you via phone, email, or through regular mail and provide you info in regard to a home based business, a secondary source of income, or info on an opportunity to work from home.” That is going to bind the users to a three month timeframe in which they can be called.

Put all these horrible thoughts away, and hopefully we are going to see junk type leads reduce drastically or firms which come up with leads that don’t fit our niche. The ones that manage to get through all the upcoming changes and still keep their opt-in systems compliant with the new rules are the ones going to stay in business and make money. Otherwise, they are going to be gone forever.

Share this post